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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2008]Edition: Eleventh editionDescription: xl, 712 pages : color illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073529912
Subject(s): DDC classification:
  • 659.1
Contents:
Advertising perspectives
Crafting marketing and advertising strategies
Integrating advertising with other elements of the communication mix
Creating advertisement and commercials
Using advertising media
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 659.1 Ar681c 2008 (Browse shelf(Opens below)) Available 105959d

Includes bibliographical references (653-672) and indexes.

Advertising perspectives

Crafting marketing and advertising strategies

Integrating advertising with other elements of the communication mix

Creating advertisement and commercials

Using advertising media

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