Contemporary advertising (Record no. 16855)

MARC details
000 -LEADER
fixed length control field 01160nam a22003377a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153509.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220823s2008 nyua|||| b||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529912
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
Relator term author
245 10 - TITLE STATEMENT
Title Contemporary advertising
Statement of responsibility, etc. / William F. Arens, Michael F. Weigold, Christian Arens
250 ## - EDITION STATEMENT
Edition statement Eleventh edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill/Irwin,
Date of production, publication, distribution, manufacture, or copyright notice [2008]
300 ## - PHYSICAL DESCRIPTION
Extent xl, 712 pages :
Other physical details color illustrations
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (653-672) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising perspectives
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Crafting marketing and advertising strategies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Integrating advertising with other elements of the communication mix
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Creating advertisement and commercials
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Using advertising media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.
Relator term author
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Main Library Main Library Reference Section 10/06/2010 Donation C 659.1 Ar681c 2008 105959d Book