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One stop marketing / Jonathan Trivers

By: Material type: TextTextSeries: Wiley small business editionsPublisher: New York : John Wiley & Sons, [1996]Description: xv, 282 pages : illustrations, mapsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0471133329
Subject(s): DDC classification:
  • 658.8
Contents:
I. Marketing
The quiet revolution : the changing customer
The loud revolution : the changing retailer
The smart marketing definition
What marketing is not
Your marketing know-how
II. Marketing principles
The 12 retail marketing principles that work
A marketing success story
III. Finding customers
Finding customers : the three steps
Markets : understanding your different customers
Segmenting markets : finding your core customers
Building markets and creating benefits
IV. Keeping customers
Keeping customers : three best ways
Avoid at all costs : delusions of adequacy
Don't be overserviced
Act direct, be direct
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Bagong Silangan Branch Reference Section Circulation C 658.8 T841o 1996 (Browse shelf(Opens below)) Available 125979d

Includes index.

I. Marketing

The quiet revolution : the changing customer

The loud revolution : the changing retailer

The smart marketing definition

What marketing is not

Your marketing know-how

II. Marketing principles

The 12 retail marketing principles that work

A marketing success story

III. Finding customers

Finding customers : the three steps

Markets : understanding your different customers

Segmenting markets : finding your core customers

Building markets and creating benefits

IV. Keeping customers

Keeping customers : three best ways

Avoid at all costs : delusions of adequacy

Don't be overserviced

Act direct, be direct

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