One stop marketing (Record no. 18552)

MARC details
000 -LEADER
fixed length control field 01623nam a22004817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153535.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230322s1996 nyuab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471133329
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Trivers, Jonathan
Relator term author
245 10 - TITLE STATEMENT
Title One stop marketing
Statement of responsibility, etc. / Jonathan Trivers
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [1996]
300 ## - PHYSICAL DESCRIPTION
Extent xv, 282 pages :
Other physical details illustrations, maps
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
490 ## - SERIES STATEMENT
Series statement Wiley small business editions
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note I. Marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The quiet revolution : the changing customer
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The loud revolution : the changing retailer
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The smart marketing definition
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What marketing is not
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Your marketing know-how
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note II. Marketing principles
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The 12 retail marketing principles that work
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A marketing success story
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note III. Finding customers
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Finding customers : the three steps
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Markets : understanding your different customers
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Segmenting markets : finding your core customers
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Building markets and creating benefits
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note IV. Keeping customers
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Keeping customers : three best ways
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Avoid at all costs : delusions of adequacy
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Don't be overserviced
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Act direct, be direct
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Bagong Silangan Branch Bagong Silangan Branch Reference Section 02/21/2023 Donation C 658.8 T841o 1996 125979d Book