Local cover image
Local cover image

Marketing planning : a step-by-step guide / James W. Taylor

By: Material type: TextTextPublisher: Englewood Cliffs, New Jersey : Prentice Hall, [1997]Description: xx, 364 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0132420414
Subject(s): DDC classification:
  • 658.8
Contents:
Introduction
Marketing planning and strategy : what it is and why it is needed
What we know about what makes business profitable
The product life cycle : how the PLC drives your markets
Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses
How to conduct a focused market review
How to conduct a competitive analysis
Analyzing your environment and dealing with what is "out there"
Where do you want to get to? Developing your own mission statement
Marketing intelligence and your customers
Sales force planning and management
Advertising, sales and trade promotion
All competition is now global
Technology--it is changing everything you do in business
Pulling it all together to develop a winning strategic marketing plan
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Book Book Sagana Homes I Branch Reference Section Circulation C 658.8 T243m 1997 (Browse shelf(Opens below)) Available 126727d

Includes index.

Introduction

Marketing planning and strategy : what it is and why it is needed

What we know about what makes business profitable

The product life cycle : how the PLC drives your markets

Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses

How to conduct a focused market review

How to conduct a competitive analysis

Analyzing your environment and dealing with what is "out there"

Where do you want to get to? Developing your own mission statement

Marketing intelligence and your customers

Sales force planning and management

Advertising, sales and trade promotion

All competition is now global

Technology--it is changing everything you do in business

Pulling it all together to develop a winning strategic marketing plan

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image