Marketing planning (Record no. 19303)

MARC details
000 -LEADER
fixed length control field 01728nam a22004217a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230522s1997 nju f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132420414
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, James Walter
Relator term author
245 10 - TITLE STATEMENT
Title Marketing planning
Remainder of title : a step-by-step guide
Statement of responsibility, etc. / James W. Taylor
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Englewood Cliffs, New Jersey :
Name of producer, publisher, distributor, manufacturer Prentice Hall,
Date of production, publication, distribution, manufacture, or copyright notice [1997]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 364 pages
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing planning and strategy : what it is and why it is needed
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What we know about what makes business profitable
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The product life cycle : how the PLC drives your markets
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How to conduct a focused market review
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How to conduct a competitive analysis
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Analyzing your environment and dealing with what is "out there"
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Where do you want to get to? Developing your own mission statement
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing intelligence and your customers
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Sales force planning and management
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising, sales and trade promotion
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note All competition is now global
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Technology--it is changing everything you do in business
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Pulling it all together to develop a winning strategic marketing plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning
Form subdivision Handbooks, manuals, etc.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Koha item type
    Circulation Sagana Homes I Branch Sagana Homes I Branch Reference Section 03/07/2023 Donation C 658.8 T243m 1997 126727d Book