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Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton

By: Material type: TextTextPublisher: Upper Saddle River, New Jersey : FT Press, [2009]Description: xx, 344 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780136043324
Subject(s): DDC classification:
  • 658.8
Contents:
Marketing and financial performance
How CVA affects financial performance
CVA over time
Perceived value
Costs
Managing CVA
Managing CVA over time
Utilizing CVA for strategic decisions
Utilizing CVA for marketing program decisions
Building the marketing accountability scorecard
Organizing to manage CVA
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Project 8 Branch Reference Section Circulation C 658.8 Se518v 2009 (Browse shelf(Opens below)) Available 127113d

Includes bibliographical references (pages 311-328) and index.

Marketing and financial performance

How CVA affects financial performance

CVA over time

Perceived value

Costs

Managing CVA

Managing CVA over time

Utilizing CVA for strategic decisions

Utilizing CVA for marketing program decisions

Building the marketing accountability scorecard

Organizing to manage CVA

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