Value above cost : driving superior financial performance with CVA, the most important metric you've never used
Sexton, Donald E.
Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton - xx, 344 pages : illustrations
Includes bibliographical references (pages 311-328) and index.
Marketing and financial performance How CVA affects financial performance CVA over time Perceived value Costs Managing CVA Managing CVA over time Utilizing CVA for strategic decisions Utilizing CVA for marketing program decisions Building the marketing accountability scorecard Organizing to manage CVA
9780136043324
Marketing--Management
Economic value added
658.8
Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton - xx, 344 pages : illustrations
Includes bibliographical references (pages 311-328) and index.
Marketing and financial performance How CVA affects financial performance CVA over time Perceived value Costs Managing CVA Managing CVA over time Utilizing CVA for strategic decisions Utilizing CVA for marketing program decisions Building the marketing accountability scorecard Organizing to manage CVA
9780136043324
Marketing--Management
Economic value added
658.8