Applied marketing research : for data- based marketing decisions

By: Material type: TextTextPublication details: Quezon City : Ateneo de Manila, 1987Description: 292 pages : illustrationsISBN:
  • 9711130645
Subject(s): DDC classification:
  • 658.83
Contents:
Marketing decisions and marketing research
Designing marketing research projects
Market segmentation research
Product tests
Product positioning research
Brand name and packaging tests
Qualitative research
Advertising effectiveness research
Advertising media research
Pricing and test marketing research
The marketing research function
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Filipiniana Section Filipiniana F 658.83 R639a 1987 (Browse shelf(Opens below)) Room use only 11162QC

Includes bibliographical references.

Marketing decisions and marketing research

Designing marketing research projects

Market segmentation research

Product tests

Product positioning research

Brand name and packaging tests

Qualitative research

Advertising effectiveness research

Advertising media research

Pricing and test marketing research

The marketing research function

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