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Applied marketing research : for data- based marketing decisions

Roberto, Eduardo L.

Applied marketing research : for data- based marketing decisions - Quezon City : Ateneo de Manila, 1987 - 292 pages : illustrations

Includes bibliographical references.

Marketing decisions and marketing research Designing marketing research projects Market segmentation research Product tests Product positioning research Brand name and packaging tests Qualitative research Advertising effectiveness research Advertising media research Pricing and test marketing research The marketing research function

ISBN: 9711130645

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83

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