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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom III

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill, [2003]Description: xii, 228 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071393099
Subject(s): DDC classification:
  • 658.827
Contents:
Identity ABC's
Demystifying positioning strategy
The anomaly of naming
The Yin and Yang of visual identities
Identity messaging
Digital identify
Ingredient branding, technology branding, and other interesting formulas
Applying the knowledge
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.827 P462b 2003 (Browse shelf(Opens below)) Available 100180d

Includes bibliographical references and index.

Identity ABC's

Demystifying positioning strategy

The anomaly of naming

The Yin and Yang of visual identities

Identity messaging

Digital identify

Ingredient branding, technology branding, and other interesting formulas

Applying the knowledge

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