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The adventures of a PR girl : the inside story of public relations / Bettina Rodriguez-Olmedo

By: Material type: TextTextPublisher: Mandaluyong City : Anvil Publishing, [2014]Description: xii, 190 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712729591
Subject(s): DDC classification:
  • 659.2
Contents:
PR perceptions
A guide to PR, its definition and history
Public relations and advertising
Welcome to the real world
PR as an integral element of marketing
Manila's beautiful people
PR programs within a socioeconomic framework
La dolce vita
Special events, damage control, and media relations
The PR spectrum
PR in a setting
Living my dream
PR decorum and professional ethics
Slices of life
PR for a non-stock. non-profit, educational organization
The doctor is in
PR as a management function : the principles of corporate governance
Making difference
Ethical conduct in the workplace
Behind the scenes
Employee relations (Human resources management)
PR begins at home
Corporate social responsibility
Creating a ripple in the new millennium
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Filipiniana Section Filipiniana F 659.2 Ol51a 2014 (Browse shelf(Opens below)) Available 133649d

Includes bibliographical references (pages 188-190).

PR perceptions

A guide to PR, its definition and history

Public relations and advertising

Welcome to the real world

PR as an integral element of marketing

Manila's beautiful people

PR programs within a socioeconomic framework

La dolce vita

Special events, damage control, and media relations

The PR spectrum

PR in a setting

Living my dream

PR decorum and professional ethics

Slices of life

PR for a non-stock. non-profit, educational organization

The doctor is in

PR as a management function : the principles of corporate governance

Making difference

Ethical conduct in the workplace

Behind the scenes

Employee relations (Human resources management)

PR begins at home

Corporate social responsibility

Creating a ripple in the new millennium

Gift; Von Totanes; February 21, 2025; 133649d.

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