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User experience research : discover what customers really want / Marty Gage and Spencer Murrell

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, [2022]Description: 269 pages : color illustrationsContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119884217
Subject(s): DDC classification:
  • 658.5
Contents:
Introduction
Making experiences actionable
Choosing a research approach
Finding your target user
Having effective conversations
Capturing clear data
Describing experiences with stimuli
Understanding the situations of use
Conducting research
Finding the big ideas
Telling the story of the future
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Lagro Branch Reference Section Reference R 658.5 G152u 2022 (Browse shelf(Opens below)) c. 3 Room use only 57869QC
Book Book Main Library Reference Section Reference R 658.5 G152u 2022 (Browse shelf(Opens below)) c. 1 Room use only 57867QC

Includes index.

Introduction

Making experiences actionable

Choosing a research approach

Finding your target user

Having effective conversations

Capturing clear data

Describing experiences with stimuli

Understanding the situations of use

Conducting research

Finding the big ideas

Telling the story of the future

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