User experience research : discover what customers really want
Gage, Marty
User experience research : discover what customers really want / Marty Gage and Spencer Murrell - 269 pages : color illustrations
Includes index.
Introduction Making experiences actionable Choosing a research approach Finding your target user Having effective conversations Capturing clear data Describing experiences with stimuli Understanding the situations of use Conducting research Finding the big ideas Telling the story of the future
9781119884217
Industrial design
Product design
Human engineering
658.5
User experience research : discover what customers really want / Marty Gage and Spencer Murrell - 269 pages : color illustrations
Includes index.
Introduction Making experiences actionable Choosing a research approach Finding your target user Having effective conversations Capturing clear data Describing experiences with stimuli Understanding the situations of use Conducting research Finding the big ideas Telling the story of the future
9781119884217
Industrial design
Product design
Human engineering
658.5