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Services marketing : people, technology, strategy / Christopher Lovelock

By: Material type: TextTextPublisher: Singapore : Pearson Education, [2001]Edition: Fourth editionDescription: xviii, 717 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9814058920
Subject(s): DDC classification:
  • 658.8
Contents:
Understanding services
Focus on customers and managing relationships
Creating value in a competitive market
Planning and managing service delivery
Issues for senior management
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Circulation C 658.8 L911s 2001 (Browse shelf(Opens below)) Available 106867d

Includes bibliographical references and index.

Understanding services

Focus on customers and managing relationships

Creating value in a competitive market

Planning and managing service delivery

Issues for senior management

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