Services marketing : people, technology, strategy
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock - Fourth edition - xviii, 717 pages : illustrations
Includes bibliographical references and index.
Understanding services Focus on customers and managing relationships Creating value in a competitive market Planning and managing service delivery Issues for senior management
9814058920
Professions--Marketing
Service industries--Marketing
658.8
Services marketing : people, technology, strategy / Christopher Lovelock - Fourth edition - xviii, 717 pages : illustrations
Includes bibliographical references and index.
Understanding services Focus on customers and managing relationships Creating value in a competitive market Planning and managing service delivery Issues for senior management
9814058920
Professions--Marketing
Service industries--Marketing
658.8