Starting a business all-in-one for dummies / by Kathleen R. Allen [and eighteen others]
Material type:
TextSeries: --For dummiesPublisher: Hoboken, New Jersey : John Wiley & Sons, [2022]Edition: 3rd editionDescription: xx, 624 pagesContent type: - text
- unmediated
- volume
- 9781119868569
- 658.4012
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658.4012 Al427s 2022 (Browse shelf(Opens below)) | Room use only | 53107QC |
Includes index.
Book 1. Moving from idea to reality
Chapter 1. Your business in context
Chapter 2. Refining and defining your business idea
Chapter 3. Creating a business model
Chapter 4. Finding your target market
Chapter 5. Considering a franchise
Book 2. Planning for your business
Chapter 1. Writing a business plan
Chapter 2. Finding the funding
Chapter 3. Setting your franchise’s wheels in motion
Chapter 4. Starting a home-based business
Chapter 5. Creating an online presence for your business
Chapter 6. Starting with the right legal structure
Book 3. Handling your finances
Chapter 1. Setting up the books
Chapter 2. Reporting profit or loss in the income statement
Chapter 3. Reporting financial condition in the balance sheet
Chapter 4. Reporting cash sources and uses in the statement of cash flows
Chapter 5. Controlling costs and budgeting
Chapter 6. Satisfying the tax man
Book 4. Managing your business
Chapter 1. Tackling the hiring process
Chapter 2. Setting goals
Chapter 3. Embracing corporate social responsibility
Chapter 4. Managing with technology
Chapter 5. Delegating to get things done
Book 5. Marketing and promotion
Chapter 1. Optimizing your marketing program
Chapter 2. Laying a foundation for growth
Chapter 3. Taking stock of your business image
Chapter 4. Forging your brand
Chapter 5. Creating marketing communications that work
Chapter 6. Social marketing : Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Book 6. Stay in business
Chapter 1. Developing employees through coaching and mentoring
Chapter 2. Keeping your customers loyal
Chapter 3. Cultivating a growing business
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