Advertising and promotion : an integrated marketing communication perspective / George E. Belch & Michael A. Belch

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, [2012]Edition: 9th edDescription: xxxv, 769 p. : col. illContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071314404
Subject(s): Genre/Form:
DDC classification:
  • 659.1
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Masambong Branch Reference Section Circulation R 659.1 B427a 2012 (Browse shelf(Opens below)) Available 110962d

Includes bibliographical references and index.

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