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Advertising and promotion : an integrated marketing communication perspective

Belch, George E.

Advertising and promotion : an integrated marketing communication perspective / George E. Belch & Michael A. Belch - 9th ed. - xxxv, 769 p. : col. ill.

Includes bibliographical references and index.

ISBN: 9780071314404

Subjects--Topical Terms:
Advertising
Sales promotion

Index Terms--Genre/Form:

Dewey Class. No.: 659.1

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