Includes index.

Part one. Think

Introduction to think

Think - strategy and context

Think - understanding customer behavior

Think - data-driven decision making

Think - market research

Part two. Create

Create - user experience design

Create - web development and design

Create - mobile channels and apps

Create - search engine optimization (SEO)

Create - digital copywriting

Create - eCommerce

Engage - search advertising

Engage - online advertising

Engage - social media advertising

Retain - customer relationship management

Retain - content marketing strategy

Retain - social media platforms

Retain - social media strategy

Retain - direct marketing (email and mobile)

Retain - video marketing

Optimize - conversion optimization

Optimize - data analytics

Appendix : understanding the Internet