MARC details
| 000 -LEADER |
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| fixed length control field |
02792nam a22005897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231110153351.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m|||||o||d| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr || auc||a|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210312s2018 sa a |s 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780620780582 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stokes, Rob |
| 9 (RLIN) |
1100 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
eMarketing |
| Remainder of title |
: the essential guide to marketing in a digital world |
| Statement of responsibility, etc. |
/ Rob Stokes and the Creative Minds of Red & Yellow |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cape Town : |
| Name of producer, publisher, distributor, manufacturer |
Red & Yellow Creative School of Business, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (619 pages) : |
| Other physical details |
color illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part one. Think |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to think |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Think - strategy and context |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Think - understanding customer behavior |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Think - data-driven decision making |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Think - market research |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part two. Create |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Create - user experience design |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Create - web development and design |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Create - mobile channels and apps |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Create - search engine optimization (SEO) |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Create - digital copywriting |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Create - eCommerce |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Engage - search advertising |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Engage - online advertising |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Engage - social media advertising |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Retain - customer relationship management |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Retain - content marketing strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Retain - social media platforms |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Retain - social media strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Retain - direct marketing (email and mobile) |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Retain - video marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Optimize - conversion optimization |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Optimize - data analytics |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Appendix : understanding the Internet |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Business & money |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
bccampus.ca |
| Uniform Resource Identifier |
https://cdn.collection.bccampus.ca/resources/textbooks/108/formats/e_Marketing_The_Essential_Guide_to_Online_Marketing_a94f0af1f8.pdf?Key-Pair-Id=K4R0X66YNXZF5&Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9jZG4uY29sbGVjdGlvbi5iY2NhbXB1cy5jYS9yZXNvdXJjZXMvKiIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTY3NzU0Nzc5OH19fV19&Signature=X15Vm99wCjbS~iFnap5vD-JoWrvPYAhNDgeE11lUekzwCraPd6zz8ONMAbsT2jlBddrhIzn4V-1pn6TNl1PRYoHFSBgoLu~b8unDc~QdA6gnIJ3qrJZI1bKEGMovzGSKsnnAcqfMcJtK8BqIvZOXB5oBIflasHTKmuHbRUEIDUuCAMbnJBcZTVLzrKHk7TMNhNESyENAwS-NVnM0MWj15XVaeYVwhF6N9bwOlksfTbj-FA7zYYkbsHn9LqKufKsfmeR79MzXxt7RCJQnR8PdP7Zi4Qqv2rjpuLL~TX5fZF~fTKpe8ajYYAJ5R6ATWJRMCCYLWLrQcq9B1AvdsNXBTg__ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
eBook (Free & Open Access) |