Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann

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TextPublisher: Lincolnwood, Illinois : NTC Business Books, [1991]Description: xviii, 254 pages : illustrationsContent type:

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Contents:

Image : the leading edge of corporate strategy

Establishing favorable market position : build public awareness and acceptance

Redefining the corporation : merger, takeover, and other reasons for name change

Pre-selling target markets : image and brand--the dynamic duo

Impacting the financial community : changing investor

Advocacy advertising : presenting the company's position on key issues

Managing a crisis : frontline defense when the world falls apart

Retaining quality employees : using image to recruit and keep the best

One important reminder : we are not alone

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Cubao Branch Reference Section	Circulation	C 659.1 G822m 1991 (Browse shelf(Opens below))	Available	125238d

Includes bibliographical references and index.