Marketing corporate image (Record no. 17854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01541nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231110153525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230203s1991 ilua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844232831 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gregory, James R. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing corporate image |
| Remainder of title | : the company as your number one product |
| Statement of responsibility, etc. | / James R. Gregory with Jack G. Wiechmann |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lincolnwood, Illinois : |
| Name of producer, publisher, distributor, manufacturer | NTC Business Books, |
| Date of production, publication, distribution, manufacture, or copyright notice | [1991] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 254 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Image : the leading edge of corporate strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Establishing favorable market position : build public awareness and acceptance |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Redefining the corporation : merger, takeover, and other reasons for name change |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pre-selling target markets : image and brand--the dynamic duo |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Impacting the financial community : changing investor |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advocacy advertising : presenting the company's position on key issues |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing a crisis : frontline defense when the world falls apart |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Retaining quality employees : using image to recruit and keep the best |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | One important reminder : we are not alone |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wiechmann, Jack G. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Circulation | Cubao Branch | Cubao Branch | Reference Section | 01/12/2023 | Donation | C 659.1 G822m 1991 | 125238d | Book |