Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan
Material type:
TextPublisher: New York : McGraw-Hill, [2005]Description: xiii, 812 pages : illustrationsContent type: - text
- unmediated
- volume
- 007124218X
- 658.8
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658.8 L193m 2005 (Browse shelf(Opens below)) | Room use only | 19464QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658.8 C226b 2008 Basic marketing : a global-managerial approach | R 658.8 F874s 2015 Strategic social marketing | R 658.8 K87m 2003 Marketing management | R 658.8 L193m 2005 Marketing management : text and cases | R 658.8 N552d 2013 Do it! Marketing : 77 instant-action ideas to boost sales, maximize profits, and crush your competition | R 658.8001 M345 2016 Marketing theory : a student text | R 658.802 H647m 2013 Marketing strategy : the thinking involved |
Includes index.
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