Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill, [2005]Description: xiii, 812 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 007124218X
Subject(s): DDC classification:
  • 658.8
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.8 L193m 2005 (Browse shelf(Opens below)) Room use only 19464QC

Includes index.

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