The complete idiot's guide to brand management
Material type:
TextPublisher: Indianapolis, IN : Alpha Books, [2001]Description: xxiii, 330 pages : illustrationsContent type: - text
- unmediated
- volume
- 9814096539
- 658.827
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Reference Section | Reference | R 658.827 N644c 2001 (Browse shelf(Opens below)) | Room use only | 15255QC |
Browsing Main Library shelves, Shelving location: Reference Section, Collection: Reference Close shelf browser (Hides shelf browser)
| R 658.812 K67g 2011 A guide to customer service skills for the service desk professional | R 658.812 T693c 2023 Customer service marketing : managing the customer experience | R 658.827 N344v 2008 Value creation : the power of brand equity | R 658.827 N644c 2001 The complete idiot's guide to brand management | R 658.827 W555 2015 What is a 21st century brand? : new thinking from the next generation of advertising leaders | R 658.83 Aa111m 2007 Marketing research | R 658.8342 Sz998c 2022 Consumer behaviour |
Includes bibliographical references (pages [299]-304) and index.
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