The complete idiot's guide to brand management
Nicolino, Patricia F.
The complete idiot's guide to brand management - xxiii, 330 pages : illustrations
Includes bibliographical references (pages [299]-304) and index.
9814096539
Brand name products--Management
Branding (Marketing)
Product management
658.827
The complete idiot's guide to brand management - xxiii, 330 pages : illustrations
Includes bibliographical references (pages [299]-304) and index.
9814096539
Brand name products--Management
Branding (Marketing)
Product management
658.827