Marketing management / by Carmelita Miranda-Gow
Material type:
TextPublisher: Mandaluyong City : National Book Store, [1990]Edition: Second editionDescription: xvii, 261 pagesContent type: - text
- unmediated
- volume
- 9710847740
- 658.8
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
Main Library Filipiniana Section | Filipiniana | F 658.8 G722m 1990 (Browse shelf(Opens below)) | c. 2 | Checked out | 10/27/2022 | 93308d | |
|
Book
|
Main Library Filipiniana Section | Filipiniana | F 658.8 G722m 1990 (Browse shelf(Opens below)) | c. 1 | Available | 90616d |
Browsing Main Library shelves, Shelving location: Filipiniana Section, Collection: Filipiniana Close shelf browser (Hides shelf browser)
| F 658.8 G573f 2010 Fundamentals of marketing in the Philippine setting | F 658.8 G573m 1997 Marketing plan : building the profitable preferred brand | F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 G722m 1990 Marketing management | F 658.8 G722m 1990 Marketing management | F 658.8 Il27p 2016 Principles of marketing | F 658.8 L298m 1998 Marketing management : concepts and applications for strategic marketing planning |
Includes bibliographical references (pages 258-261).
Introduction
Marketing and its environment
Focus on the consumer
Marketing research
Devising a marketing plan
Product planning and development
Markets and customer behavior
Industrial marketing
Channels of distribution
Brands and branding policies
Package and packaging policies
Advertising and sales promotion
Price and pricing policies
Sales management
Selling policies and practices
Stock control and inventory
International marketing
There are no comments on this title.
Click on an image to view it in the image viewer