Marketing management (Record no. 6729)

MARC details
000 -LEADER
fixed length control field 01499nam a22004697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231110153231.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170314s1990 ph | b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9710847740
040 ## - CATALOGING SOURCE
Transcribing agency QCPL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gow, Carmelita Miranda
Relator term author
245 10 - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc. / by Carmelita Miranda-Gow
250 ## - EDITION STATEMENT
Edition statement Second edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mandaluyong City :
Name of producer, publisher, distributor, manufacturer National Book Store,
Date of production, publication, distribution, manufacture, or copyright notice [1990]
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 261 pages
336 ## - Content Type
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - Carrier Type
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 258-261).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing and its environment
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Focus on the consumer
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing research
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Devising a marketing plan
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Product planning and development
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Markets and customer behavior
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Industrial marketing
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Channels of distribution
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Brands and branding policies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Package and packaging policies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising and sales promotion
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Price and pricing policies
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Sales management
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Selling policies and practices
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Stock control and inventory
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note International marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Business & money
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Miranda, Gregorio S.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Lost status Library use only Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Copy number Koha item type Cost, normal purchase price
    Filipiniana Main Library Main Library Filipiniana Section 07/01/2002 Donation F 658.8 G722m 1990 93308d c. 2 Book  
    Filipiniana Main Library Main Library Filipiniana Section 12/08/2000 Donation F 658.8 G722m 1990 90616d c. 1 Book 74.50