Applied marketing research : for data- based marketing decisions
Material type:
TextPublication details: Quezon City : Ateneo de Manila, 1987Description: 292 pages : illustrationsISBN: - 9711130645
- 658.83
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
|
Main Library Filipiniana Section | Filipiniana | F 658.83 R639a 1987 (Browse shelf(Opens below)) | Room use only | 11162QC |
Browsing Main Library shelves, Shelving location: Filipiniana Section, Collection: Filipiniana Close shelf browser (Hides shelf browser)
| F 658.812 Au927m 2005 Manual for call center agents | F 658.82 Sa211s 2010 Sales promotion : principles & best practices | F 658.83 M672m 1988 Marketing research | F 658.83 R639a 1987 Applied marketing research : for data- based marketing decisions | F 658.83 R642m 2002 The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators | F 658.848 Es75e 1998 Export marketing : going global | F 658.848 V713e 1989 Exporting : understanding export... trade, terms, procedure, documentation, costing, pricing, payment terms, letters of credit, financing. |
Includes bibliographical references.
Marketing decisions and marketing research
Designing marketing research projects
Market segmentation research
Product tests
Product positioning research
Brand name and packaging tests
Qualitative research
Advertising effectiveness research
Advertising media research
Pricing and test marketing research
The marketing research function
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