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Introduction to mass communication : media literacy and culture

By:

Baran, Stanley J [author]

Material type: Text

TextPublisher: Boston : McGraw-Hill, [2006]Edition: Fourth editionDescription: xxxvi, 523 pages : illustrations + 1 CD-ROMContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0071255095

Subject(s):

DDC classification:

302.23

Contents:

Part 1. Laying the groundwork

Chapter 1. Mass communication, culture, and media literacy

Part II. Media, media industries, and media audiences

Chapter 2. Books

Chapter 3. Newspapers

Chapter 4. Magazines

Chapter 5. Film

Chapter 6. Radio and sound recording

Chapter 7. Television

Chapter 8. Cable and other multichannel services

Chapter 9. Video games

Chapter 10. The Internet and the world wide web : changing the paradigm

Part III. Supporting industries

Chapter 11. Public relations

Chapter 12. Advertising

Part IV. Mass mediated culture in the information age

Chapter 13. Theories and effects of mass communication

Chapter 14. Media freedom, regulation, and ethics

Chapter 15. Global media

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Reference	R 302.23 B225i 2006 (Browse shelf(Opens below))	Room use only	19731QC

Includes bibliographical references and and index.