Introduction to mass communication : media literacy and culture
Baran, Stanley J.
Introduction to mass communication : media literacy and culture - Fourth edition - xxxvi, 523 pages : illustrations + 1 CD-ROM
Includes bibliographical references and and index.
Part 1. Laying the groundwork Chapter 1. Mass communication, culture, and media literacy Part II. Media, media industries, and media audiences Chapter 2. Books Chapter 3. Newspapers Chapter 4. Magazines Chapter 5. Film Chapter 6. Radio and sound recording Chapter 7. Television Chapter 8. Cable and other multichannel services Chapter 9. Video games Chapter 10. The Internet and the world wide web : changing the paradigm Part III. Supporting industries Chapter 11. Public relations Chapter 12. Advertising Part IV. Mass mediated culture in the information age Chapter 13. Theories and effects of mass communication Chapter 14. Media freedom, regulation, and ethics Chapter 15. Global media
0071255095
Mass media
Mass media and culture
Media literacy
302.23
Introduction to mass communication : media literacy and culture - Fourth edition - xxxvi, 523 pages : illustrations + 1 CD-ROM
Includes bibliographical references and and index.
Part 1. Laying the groundwork Chapter 1. Mass communication, culture, and media literacy Part II. Media, media industries, and media audiences Chapter 2. Books Chapter 3. Newspapers Chapter 4. Magazines Chapter 5. Film Chapter 6. Radio and sound recording Chapter 7. Television Chapter 8. Cable and other multichannel services Chapter 9. Video games Chapter 10. The Internet and the world wide web : changing the paradigm Part III. Supporting industries Chapter 11. Public relations Chapter 12. Advertising Part IV. Mass mediated culture in the information age Chapter 13. Theories and effects of mass communication Chapter 14. Media freedom, regulation, and ethics Chapter 15. Global media
0071255095
Mass media
Mass media and culture
Media literacy
302.23