Principles of marketing / Roberto G. Medina

By: Material type: TextTextPublisher: Manila : Rex Book store, [1990]Description: xvi, 197 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 971230762X
Subject(s): DDC classification:
  • 658.8
Contents:
An overview of marketing
Markets and market segmentation
Marketing research and information systems
The product
The price
Channels of distribution
Physical distribution
Retailing and wholesaling
Personal selling
Advertising, publicity and sales promotion
Services marketing and nonbusiness marketing
International marketing
Marketing planning and control
Marketing and society
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Filipiniana Section Filipiniana F 658.8 M491p 1990 (Browse shelf(Opens below)) Available 94288d

Includes bibliographical references (pages 191-194) and index.

An overview of marketing

Markets and market segmentation

Marketing research and information systems

The product

The price

Channels of distribution

Physical distribution

Retailing and wholesaling

Personal selling

Advertising, publicity and sales promotion

Services marketing and nonbusiness marketing

International marketing

Marketing planning and control

Marketing and society

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