Principles of marketing (Record no. 25820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01313nam a2200409 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250403134546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250403s1990 ph a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 971230762X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Medina, Roberto G. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | / Roberto G. Medina |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Manila : |
| Name of producer, publisher, distributor, manufacturer | Rex Book store, |
| Date of production, publication, distribution, manufacture, or copyright notice | [1990] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 197 pages : |
| Other physical details | illustrations |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 191-194) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overview of marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Markets and market segmentation |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research and information systems |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The product |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The price |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Channels of distribution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Physical distribution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Retailing and wholesaling |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Personal selling |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising, publicity and sales promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Services marketing and nonbusiness marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing planning and control |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing and society |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 9 (RLIN) | 10969 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Filipiniana | Main Library | Main Library | Filipiniana Section | 09/30/2002 | Donation | F 658.8 M491p 1990 | 94288d | Book |