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Entrepreneurship for dummies / by Kathleen Allen

By:

Allen, Kathleen R [author]

Material type: Text

TextSeries: --For dummiesPublisher: Hoboken, New Jersey : Wiley Publishing, [2023]Edition: 2nd editionDescription: xv, 423 pages : illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119912637

Subject(s):

DDC classification:

658.421

Contents:

Part 1. Getting started in entrepreneurship

Understanding entrepreneurship

Entrepreneurship in the 21st century

Preparing to seek opportunity

Testing an opportunity before you leap

Part 2. Testing the feasibility of your business concept

Understanding your industry

What your customer can tell you

Designing solutions for a new marketplace

Protecting your products and services

Putting together your founding team

Getting solutions to customers : the supply chain

Developing and testing your business model

Assessing your initial financial needs

Preparing a business plan

Finding money to start and grow your venture

Starting with the right legal structure

Part 4. Growing a company

Planning for growth

Developing a marketing strategy

Making and using money wisely : the financial plan

Planning for things that go bump in the night

Part 5. The part of tens

Ten reasons not to start a business

Ten ways to spark your innovative spirit

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Greater Project 4 Branch Reference Section	Reference	R 658.421 Al427e 2023 (Browse shelf(Opens below))	c. 1	Room use only	57879QC
Book	MRB Commonwealth Branch Reference Section	Reference	R 658.421 Al427e 2023 (Browse shelf(Opens below))	c. 2	Room use only	57880QC
Book	North Fairview Branch Reference Section	Reference	R 658.421 Al427e 2023 (Browse shelf(Opens below))	c. 3	Room use only	57881QC

Includes index.