Basic marketing / Gregorio Miranda

By: Material type: TextTextPublisher: [San Juan City] : L & G Business House, 1990Edition: Third Revised editionDescription: 328 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8
Contents:
An overview of marketing
The consumer in our economic society
Consumer behavior and motivations
Channels of distribution
The middlemen in marketing
Physical distribution
Cooperative marketing
Marketing of agricultural products
Industrial marketing
The buying function
Selling and advertising
Transporttaion and storage
Standardization
Market finance
Markey risks
Marketing research
Marketing management
Marketing policies
The need for consumer education
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Filipiniana Section Filipiniana F 658.8 M672b 1990 (Browse shelf(Opens below)) Available 37052d

Includes bibliographical references (pages 325-328).

An overview of marketing

The consumer in our economic society

Consumer behavior and motivations

Channels of distribution

The middlemen in marketing

Physical distribution

Cooperative marketing

Marketing of agricultural products

Industrial marketing

The buying function

Selling and advertising

Transporttaion and storage

Standardization

Market finance

Markey risks

Marketing research

Marketing management

Marketing policies

The need for consumer education

There are no comments on this title.

to post a comment.