Basic marketing (Record no. 24484)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01467nam a2200469 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241021111734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241021s1990 ph b 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | QCPL |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miranda, Gregorio S. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing |
| Statement of responsibility, etc. | / Gregorio Miranda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Revised edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | [San Juan City] : |
| Name of producer, publisher, distributor, manufacturer | L & G Business House, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 328 pages |
| 336 ## - Content Type | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - Carrier Type | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 325-328). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overview of marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The consumer in our economic society |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consumer behavior and motivations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Channels of distribution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The middlemen in marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Physical distribution |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cooperative marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing of agricultural products |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Industrial marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The buying function |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Selling and advertising |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Transporttaion and storage |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Standardization |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Market finance |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Markey risks |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing policies |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The need for consumer education |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Business & money |
| 9 (RLIN) | 10969 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Library use only | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Filipiniana | Main Library | Main Library | Filipiniana Section | 03/14/1997 | Donation | F 658.8 M672b 1990 | 37052d | Book |