The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators / Ned Roberto
Material type:
TextPublisher: Makati City : Asian Institute of Management, [2002]Description: x, 112 pages : illustrationsContent type: - text
- unmediated
- volume
- 9716790627
- 658.83
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Balingasa Branch Filipiniana Section | Filipiniana | F 658.83 R642m 2002 (Browse shelf(Opens below)) | c. 9 | Available | 132335d | |
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| F 658.8 G573p 2017 Principles and practices in marketing in the Philippine setting | F 658.8 Il27p 2016 Principles of marketing | F 658.8009599 C338 2002 Cases on marketing management in the Philippine setting | F 658.83 R642m 2002 The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators | F 658.85 G243o 2008 Out-of-the-box selling : principles and practices that work and make sense | F 660.609599 St896 2008 v. 1 Straight talk on biotechnology | F 660.609599 St896 2008 v. 2 Straight talk on biotechnology |
Includes bibliographical references (pages [106]-108) and index.
Segmenting the market by socio-economic classification
The study framework. objectives and methodology
Literature review and socio-economic classification : learning from past conceptualizations, measurements, and studies
Views and positions of researchers and users regarding the current socio-economic classification standards
Validating the socio-economic class indicators with opinion data from a survey of field interviewers
Reanalysis of socio-economic class data from nationwide surveys of 4 leading market survey agencies
Summary, conclusions, and recommendations
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