The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators
Roberto, Ned
The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators / Ned Roberto - x, 112 pages : illustrations
Includes bibliographical references (pages [106]-108) and index.
Segmenting the market by socio-economic classification The study framework. objectives and methodology Literature review and socio-economic classification : learning from past conceptualizations, measurements, and studies Views and positions of researchers and users regarding the current socio-economic classification standards Validating the socio-economic class indicators with opinion data from a survey of field interviewers Reanalysis of socio-economic class data from nationwide surveys of 4 leading market survey agencies Summary, conclusions, and recommendations
9716790627
Market surveys--Philippines
Consumption (Economics)--Surveys
Consumers--Research--Philippines
658.83
The marketer's guide to socio-economic classification of consumers : insights and challenges of target marketing in the Philippines using SEC indicators / Ned Roberto - x, 112 pages : illustrations
Includes bibliographical references (pages [106]-108) and index.
Segmenting the market by socio-economic classification The study framework. objectives and methodology Literature review and socio-economic classification : learning from past conceptualizations, measurements, and studies Views and positions of researchers and users regarding the current socio-economic classification standards Validating the socio-economic class indicators with opinion data from a survey of field interviewers Reanalysis of socio-economic class data from nationwide surveys of 4 leading market survey agencies Summary, conclusions, and recommendations
9716790627
Market surveys--Philippines
Consumption (Economics)--Surveys
Consumers--Research--Philippines
658.83