Local cover image
Local cover image

Rain making : the professional's guide to attracting new clients / Ford Harding

By: Material type: TextTextPublisher: Holbrook, Massachusetts : Adams Media Corporation, [1994]Description: 287 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1558504206
Subject(s): DDC classification:
  • 658.8
Contents:
Part I. Marketing tactics : how professionals generate leads
Writing and publishing your article
Finding a podium
Networking the alternative to cold calling
Special rules for special networks: trade associations, formal networking groups, and internal networks
Building client relationships that last
Eliminating the dread of cold calling
Marketing by mail
Organizing a seminar or conference
Getting quoted in the media
Part II. Sales tactics : how professionals advance and close a sale
Questioning and listening
Presenting
Handling prospect questions and concerns
Writing a proposal
Quoting a fee
When you lose a sale
Part III. From tactics to strategy : what works and what doesn't
Simple strategies that can help you now
Self-marketing experts make themselves
Market-based strategies
Your firm's strategy and you
Creating a breakthrough strategy
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Book Book N.S. Amoranto Branch Reference Section Circulation C 658.8 H263r 1994 (Browse shelf(Opens below)) Available 131758d

Includes bibliographical references (pages 283-284) and index.

Part I. Marketing tactics : how professionals generate leads

Writing and publishing your article

Finding a podium

Networking the alternative to cold calling

Special rules for special networks: trade associations, formal networking groups, and internal networks

Building client relationships that last

Eliminating the dread of cold calling

Marketing by mail

Organizing a seminar or conference

Getting quoted in the media

Part II. Sales tactics : how professionals advance and close a sale

Questioning and listening

Presenting

Handling prospect questions and concerns

Writing a proposal

Quoting a fee

When you lose a sale

Part III. From tactics to strategy : what works and what doesn't

Simple strategies that can help you now

Self-marketing experts make themselves

Market-based strategies

Your firm's strategy and you

Creating a breakthrough strategy

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image