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Social media marketing for dummies / by Shiv Singh and Stephanie Diamond

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublisher: Hoboken, New Jersey : John Wiley & Sons, [2020]Edition: 4th editionDescription: xiii, 430 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119617006
Subject(s): DDC classification:
  • 658.872
Contents:
Part 1. Getting started with social media marketing
Chapter 1. Understanding social media marketing
Chapter 2. Discovering your SMM competitors
Chapter 3. Getting in the social media marketing frame of mind
Part 2. Practicing SMM on the social web
Chapter 4. Launching SMM campaigns
Chapter 5. Developing your SMM voice
Chapter 6. Understanding a marketer's responsibilities
Part 3. Reaching your audience via mainstream social platforms
Chapter 7. Finding the right platforms
Chapter 8. Exploring SMM strategies for Facebook
Chapter 9. Marketing on Twitter
Chapter 10. Creating a YouTube strategy
Chapter 11. Considering LinkedIn
Chapter 12. Delving into Instagram
Chapter 13. Discovering Snapchat
Chapter 14. Marketing with Pinterest
Chapter 15. Interacting with Tumblr
Chapter 16. Engaging customers using other platforms
Part 4. Getting your message to connectors
Chapter 17. Marketing to Millenials
Chapter 18. Accounting for the influencers
Chapter 19. Disrupting with voice search
Chapter 20. Utilizing messaging apps
Part 5. Old marketing is new again with SMM
Chapter 21. Practicing SMM on your website
Chapter 22. Becoming an authentic and engaged advertiser
Chapter 23. Building an SMM mobile campaign
Chapter 24. Encouraging employees to advocate for your brand on social media
Chapter 25. Changing tactics and metrics
Chapter 26. Understanding social media governance
Chapter 27. Using real-time marketing
Chapter 28. Data and privacy
Part 6. The part of tens
Chapter 29. Ten SMM-related must-read blogs
Chapter 30. Ten top SMM tools
Chapter 31. Ten tips to navigate fakeness
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Main Library Reference Section Reference R 658.872 Si617s 2020 (Browse shelf(Opens below)) Room use only 53020QC

Includes index.

Part 1. Getting started with social media marketing

Chapter 1. Understanding social media marketing

Chapter 2. Discovering your SMM competitors

Chapter 3. Getting in the social media marketing frame of mind

Part 2. Practicing SMM on the social web

Chapter 4. Launching SMM campaigns

Chapter 5. Developing your SMM voice

Chapter 6. Understanding a marketer's responsibilities

Part 3. Reaching your audience via mainstream social platforms

Chapter 7. Finding the right platforms

Chapter 8. Exploring SMM strategies for Facebook

Chapter 9. Marketing on Twitter

Chapter 10. Creating a YouTube strategy

Chapter 11. Considering LinkedIn

Chapter 12. Delving into Instagram

Chapter 13. Discovering Snapchat

Chapter 14. Marketing with Pinterest

Chapter 15. Interacting with Tumblr

Chapter 16. Engaging customers using other platforms

Part 4. Getting your message to connectors

Chapter 17. Marketing to Millenials

Chapter 18. Accounting for the influencers

Chapter 19. Disrupting with voice search

Chapter 20. Utilizing messaging apps

Part 5. Old marketing is new again with SMM

Chapter 21. Practicing SMM on your website

Chapter 22. Becoming an authentic and engaged advertiser

Chapter 23. Building an SMM mobile campaign

Chapter 24. Encouraging employees to advocate for your brand on social media

Chapter 25. Changing tactics and metrics

Chapter 26. Understanding social media governance

Chapter 27. Using real-time marketing

Chapter 28. Data and privacy

Part 6. The part of tens

Chapter 29. Ten SMM-related must-read blogs

Chapter 30. Ten top SMM tools

Chapter 31. Ten tips to navigate fakeness

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