MARC details
| 000 -LEADER |
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| fixed length control field |
03072nam a22007337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240126152857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240118s2020 njua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119617006 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
QCPL |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Shiv |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media marketing for dummies |
| Statement of responsibility, etc. |
/ by Shiv Singh and Stephanie Diamond |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 430 pages : |
| Other physical details |
illustrations |
| 336 ## - Content Type |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - Carrier Type |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 ## - SERIES STATEMENT |
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| Series statement |
--For dummies |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Getting started with social media marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Understanding social media marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 2. Discovering your SMM competitors |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 3. Getting in the social media marketing frame of mind |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 2. Practicing SMM on the social web |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 4. Launching SMM campaigns |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 5. Developing your SMM voice |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 6. Understanding a marketer's responsibilities |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 3. Reaching your audience via mainstream social platforms |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 7. Finding the right platforms |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 8. Exploring SMM strategies for Facebook |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 9. Marketing on Twitter |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 10. Creating a YouTube strategy |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 11. Considering LinkedIn |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 12. Delving into Instagram |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 13. Discovering Snapchat |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 14. Marketing with Pinterest |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 15. Interacting with Tumblr |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 16. Engaging customers using other platforms |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 4. Getting your message to connectors |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 17. Marketing to Millenials |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 18. Accounting for the influencers |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 19. Disrupting with voice search |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 20. Utilizing messaging apps |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 5. Old marketing is new again with SMM |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 21. Practicing SMM on your website |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 22. Becoming an authentic and engaged advertiser |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 23. Building an SMM mobile campaign |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 24. Encouraging employees to advocate for your brand on social media |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 25. Changing tactics and metrics |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 26. Understanding social media governance |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 27. Using real-time marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 28. Data and privacy |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 6. The part of tens |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 29. Ten SMM-related must-read blogs |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 30. Ten top SMM tools |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 31. Ten tips to navigate fakeness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks |
| General subdivision |
Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Economic aspects |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diamond, Stephanie |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |