E-commerce management : text and cases / B.R. Sharma

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Material type: Text

TextPublisher: New Delhi : Random Publications, 2022Description: viii, 345 pages : illustrationsContent type:

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Contents:

Electronic commerce

The world of e-retailing and e-retail management

Development of e-commerce technology

E-shopping for consumers

The digital retailer and customer relationship management

E-commerce and e-business management

The role of marketing database management

Multi-channel coordination and e-business

Management information system

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Main Library Reference Section	Reference	R 658.872 Sh531e 2022 (Browse shelf(Opens below))	Room use only	52886QC

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Previous	R 658.872 Sc425n 2015 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly	R 658.872 Sc425n 2017 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly	R 658.872 Sc425n 2022 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly	R 658.872 Sh531e 2022 E-commerce management : text and cases	R 658.872 Si617s 2020 Social media marketing for dummies	R 659 V291p 2023 Public relations & advertising : learning, earning techniques	R 659.1 D776c 2011 Creative strategy in advertising	Next

Includes bibliographical references (pages [342]-343) and index.