E-commerce management : text and cases
Sharma, B. R.
E-commerce management : text and cases / B.R. Sharma - viii, 345 pages : illustrations
Includes bibliographical references (pages [342]-343) and index.
Electronic commerce The world of e-retailing and e-retail management Development of e-commerce technology E-shopping for consumers The digital retailer and customer relationship management E-commerce and e-business management The role of marketing database management Multi-channel coordination and e-business Management information system
9789393884046
Electronic commerce--Management
Electronic commerce--Case studies
658.872
E-commerce management : text and cases / B.R. Sharma - viii, 345 pages : illustrations
Includes bibliographical references (pages [342]-343) and index.
Electronic commerce The world of e-retailing and e-retail management Development of e-commerce technology E-shopping for consumers The digital retailer and customer relationship management E-commerce and e-business management The role of marketing database management Multi-channel coordination and e-business Management information system
9789393884046
Electronic commerce--Management
Electronic commerce--Case studies
658.872