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Purposive communication / Hannah P. Mariveles

By: Material type: TextTextPublisher: Quezon City : Wiseman's Books Trading, [2021]Edition: Second editionDescription: iv, 140 pagesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214181629
Subject(s): DDC classification:
  • 658.45
Contents:
Unit 1. Communication, processes, principles and ethics
Communication : an introduction
Principles of communication
Ethics in communication
Unit 2. Communication and globalization
Global issues and communication
Cultural appropriateness and bias-free language
Evaluating media messages
Unit 3. Communication strategies and tools
Oral, audio-visual aids, web-based presentations
Multimodal texts
Unit 4. Writing for different purposes
Writing for academic purposes
Writing for business
Forms of business correspondence
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Book Book Cubao Branch Filipiniana Section Filipiniana F 658.45 M343p 2021 (Browse shelf(Opens below)) c. 2 Room use only 51614QC
Book Book Lagro Branch Filipiniana Section Filipiniana F 658.45 M343p 2021 (Browse shelf(Opens below)) c. 3 Room use only 51615QC
Book Book Main Library Filipiniana Section Filipiniana F 658.45 M343p 2021 (Browse shelf(Opens below)) c. 1 Room use only 51613QC

Includes bibliographical references (pages 139-140).

Unit 1. Communication, processes, principles and ethics

Communication : an introduction

Principles of communication

Ethics in communication

Unit 2. Communication and globalization

Global issues and communication

Cultural appropriateness and bias-free language

Evaluating media messages

Unit 3. Communication strategies and tools

Oral, audio-visual aids, web-based presentations

Multimodal texts

Unit 4. Writing for different purposes

Writing for academic purposes

Writing for business

Forms of business correspondence

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