Purposive communication
Mariveles, Hannah P.
Purposive communication / Hannah P. Mariveles - Second edition - iv, 140 pages
Includes bibliographical references (pages 139-140).
Unit 1. Communication, processes, principles and ethics Communication : an introduction Principles of communication Ethics in communication Unit 2. Communication and globalization Global issues and communication Cultural appropriateness and bias-free language Evaluating media messages Unit 3. Communication strategies and tools Oral, audio-visual aids, web-based presentations Multimodal texts Unit 4. Writing for different purposes Writing for academic purposes Writing for business Forms of business correspondence
9786214181629
Business communication
658.45
Purposive communication / Hannah P. Mariveles - Second edition - iv, 140 pages
Includes bibliographical references (pages 139-140).
Unit 1. Communication, processes, principles and ethics Communication : an introduction Principles of communication Ethics in communication Unit 2. Communication and globalization Global issues and communication Cultural appropriateness and bias-free language Evaluating media messages Unit 3. Communication strategies and tools Oral, audio-visual aids, web-based presentations Multimodal texts Unit 4. Writing for different purposes Writing for academic purposes Writing for business Forms of business correspondence
9786214181629
Business communication
658.45