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Advertising as a creative industry : regime of paradoxes / Izabela Derda

By: Material type: TextTextSeries: Routledge research in the creative and cultural industriesPublisher: London : Routledge, 2024Description: 1 online resource (92 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781003263128
Subject(s): DDC classification:
  • 659.1
Online resources:
Contents:
Introduction : between cultural and industrial
Advertising X creativity
Advertising X innovation
Advertising X entertainment
Advertising X other creative sectors
Advertising : regime of paradoxes
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Item type Current library Collection Status Barcode
eBook (Free & Open Access) eBook (Free & Open Access) Accessible online Circulation Available EB-00669

"Routledge focus"--Cover.

Includes bibliographical references and index.

Introduction : between cultural and industrial

Advertising X creativity

Advertising X innovation

Advertising X entertainment

Advertising X other creative sectors

Advertising : regime of paradoxes

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