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Advertising as a creative industry : regime of paradoxes

Derda, Izabela

Advertising as a creative industry : regime of paradoxes / Izabela Derda - 1 online resource (92 pages) - Routledge research in the creative and cultural industries .

"Routledge focus"--Cover.

Includes bibliographical references and index.

Introduction : between cultural and industrial Advertising X creativity Advertising X innovation Advertising X entertainment Advertising X other creative sectors Advertising : regime of paradoxes

ISBN: 9781003263128

Subjects--Topical Terms:
Advertising
Creative ability in business

Dewey Class. No.: 659.1

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