The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker / Robert W. Swaim

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Material type: Text

TextPublisher: Singapore : John Wiley & Sons, 2010Description: xvi, 306 pages : illustrationsContent type:

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Contents:

Drucker on managing growth

Strategy and the purpose of business

Dissecting the interview and Ducker on marketing

The five deadly business sins

Innovation and entrepreneurship

Getting rid of yesterday

External growth strategies

Family business management

Drucker and the next society

Planning and managing organizational change

Strategic planning : the entrepreneurial skill

Strategic decision making

Appendix A : strategic management application tools

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Greater Project 4 Branch Reference Section	Circulation	C 658.4 Sw971s 2010 (Browse shelf(Opens below))	Available	127264d

Includes bibliographical references and index.