The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker
Swaim, Robert W.
The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker / Robert W. Swaim - xvi, 306 pages : illustrations
Includes bibliographical references and index.
Drucker on managing growth Strategy and the purpose of business Dissecting the interview and Ducker on marketing The five deadly business sins Innovation and entrepreneurship Getting rid of yesterday External growth strategies Family business management Drucker and the next society Planning and managing organizational change Strategic planning : the entrepreneurial skill Strategic decision making Appendix A : strategic management application tools
9780470824061
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Management
Marketing
658.4
The strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker / Robert W. Swaim - xvi, 306 pages : illustrations
Includes bibliographical references and index.
Drucker on managing growth Strategy and the purpose of business Dissecting the interview and Ducker on marketing The five deadly business sins Innovation and entrepreneurship Getting rid of yesterday External growth strategies Family business management Drucker and the next society Planning and managing organizational change Strategic planning : the entrepreneurial skill Strategic decision making Appendix A : strategic management application tools
9780470824061
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Management
Marketing
658.4